Quick Summary

Popeyes, a distinguished name in the fast-food industry, has captivated taste buds globally with its New Orleans-flavored cuisine since its inception in 1972.

Originating from a single restaurant, Popeyes quickly rose to prominence, becoming the second-largest quick-serve chicken franchise, boasting over 1,800 outlets across the globe. Renowned for its unique blend of spices and dedication to quality, Popeyes continues to serve millions annually, maintaining its legacy of culinary excellence.

In 2017, this iconic brand joined the Restaurant Brands International family, further solidifying its position in the fast-food hierarchy alongside giants like Burger King and Tim Hortons.

Key Takeaways

  • Popeyes offers franchise opportunities, requiring candidates to have a $1 million net worth and $500,000 in liquid assets, focusing on those with business acumen or restaurant industry experience.

  • With 3,138 locations across 49 U.S. states, Texas and Houston boast the highest number of Popeyes restaurants, highlighting the brand’s widespread U.S. presence.

  • Franchisees undergo a six-week training program, including 10 hours of classroom and 120 hours of on-the-job training, to ensure compliance with Popeyes’ standards and operational excellence.

  • Opening a Popeyes franchise demands a significant investment, with costs varying by facility type, plus a franchise fee of $50,000, which can be reduced through specific incentive programs.

  • Popeyes franchises’ financial performance varies, with EBITDA percentages linked to annual sales levels, providing potential investors with insights into the expected profitability based on sales categories.

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Is Popeye’s A Franchise?

Yes, Popeye’s operates as a franchise, offering entrepreneurial individuals the opportunity to own a piece of this renowned fast-food chain.

Prospective franchisees must meet specific financial criteria, including a net worth of $1 million per restaurant and $500,000 in liquid assets. 

While experience in the restaurant industry is preferred, Popeyes also considers candidates with substantial business acumen and a strong dedication to the brand, emphasizing the potential for future growth and expansion within the franchise network.

How Many Popeye’s Are There? 

As of January 2024, Popeyes has a robust presence in the United States, with 3,138 restaurants scattered across 49 states and territories, covering 1,670 cities. 

Texas emerges as the state with the highest number of Popeyes locations, hosting 432 restaurants, which constitutes approximately 14% of all Popeyes establishments in the nation. 

Notably, Houston is the city with the most Popeyes locations, offering 75 outlets and representing about 2% of the chain’s U.S. footprint.

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What Training Is Required To Open A Popeye’s?

Opening a Popeyes franchise requires comprehensive training to ensure the quality and consistency of the brand’s offerings. 

The training program spans six weeks, combining 10 hours of classroom training with 120 hours of practical, on-the-job training at a Certified Training Restaurant. The curriculum is structured as follows:

  • Week 1 focuses on foundational aspects and team member production.

  • Week 2 covers ServSafe certification and team member service.

  • Week 3 is dedicated to shift manager production training.

  • Week 4 enhances shift manager service skills and includes certification.

  • Week 5 involves Restaurant General Manager (RGM) training and shadow shift running.

  • Week 6 includes supervised shift running and RGM certification, with 10 hours in the classroom and 20 hours on-site.

Training is tailored to incorporate both online and hands-on experiences, ensuring that management employees meet the Popeyes Academy Training requirements. 

While existing franchisees with prior experience may have a modified schedule, all managers must be certified or re-certified in the necessary modules, including those listed above.

Popeyes may also offer additional training programs, which could be mandatory, with associated fees. Franchisees are responsible for all costs related to training, including travel, accommodations, meals, and employee wages. 

Despite the training provided by Popeyes, franchisees hold the primary responsibility for their employees’ training and adherence to standards, ensuring that all team members are well-prepared to deliver the exceptional service and quality associated with the Popeyes brand.

How Much Does It Cost To Open A Popeye’s? 

To initiate a Popeyes Louisiana Kitchen franchise, the total investment varies based on the type of facility. 

For a new free-standing restaurant, the investment ranges from $1,086,000 to $3,695,800. An in-line facility requires an investment between $383,500 and $1,870,800, while a delivery-only facility costs between $109,500 and $819,300, not including the price of real estate. 

These figures incorporate a franchise fee of up to $50,000 per restaurant. Prospective franchisees considering multiple locations can opt for an Area Development Agreement, which entails a $50,000 fee per restaurant, payable in installments, starting when the agreement is signed. 

Additionally, an initial payment of between $5,000 and $20,000 is required upon signing the Area Development Agreement. 

These costs outline the financial commitment needed to launch and operate a Popeyes franchise, providing a clear framework for potential investors to understand the financial scope of their franchise venture.

What Is Popeye’s Franchise Fee?

Popeyes charges an initial franchise fee of $50,000, a significant investment for potential franchisees. However, the brand offers opportunities to reduce this cost through specific incentive programs. 

Qualified veterans can take advantage of the Veterans Development Incentive Program, while the Women and Minorities Development Incentive Program targets another group. Both programs offer a substantial discount of $22,500, lowering the franchise fee to $27,500. 

These initiatives not only make the franchise more accessible but also encourage diversity and support among the franchisee community, aligning with Popeyes’ commitment to inclusivity and support for underrepresented groups.

How Much Does A Popeye’s Make A Year?

The data below represents EBITDA as a percentage of 2022 Annual Sales for Popeyes Restaurants, categorized by various sales levels: under $1.5 million, between $1.5 million and $2.0 million, between $2.0 million and $2.5 million, and above $2.5 million. 

This analysis is based on financial statements from 2,243 franchised Popeyes Restaurants out of 2,736 operational throughout 2022.

For average EBITDA calculations, sales and expenses break down as follows: For restaurants earning less than $1.5 million, the average sales were $1,180,027, with food and paper costs at 34.8%, labor costs at 26.4%, other costs at 34.4%, and EBITDA at 4.4%. In the highest sales category, over $2.5 million, average sales were $3,045,979, with respective costs at 32.9%, 22.0%, 28.1%, and EBITDA at 17.0%.

Median EBITDA figures show a similar trend, with sales and cost percentages slightly varying across different annual sales levels. For example, in the lowest sales bracket, the median EBITDA was 4.1%, while it rose to 16.7% for restaurants earning more than $2.5 million annually.

These insights provide a detailed view of financial performance across different Popeyes franchise sales levels, highlighting the correlation between higher sales and improved EBITDA percentages.

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