Known for its engaging social media content, the company attracts a vast audience. Initially selling “Freedom Roast” coffee online, Black Rifle has expanded, offering premium coffee and branded items to military personnel, veterans, first responders, and civilians.

It operates physical coffee shops both in Utah and Texas, now branching into franchising to extend its unique coffee experience.

• Black Rifle Coffee is now franchising, providing comprehensive training and support, with franchises available in legally permissible areas, emphasizing quality in their expansion approach.
• As of November 2023, they’ve paused new franchise applications to focus on the success of existing locations, ensuring a controlled strategy of quality growth amidst high demand.
• To ensure operational proficiency, franchise owners must undergo detailed training, including Owner Training and Operator/Management Training, in locations like Texas, Tennessee, Florida, or Virginia.
• The franchise’s financial commitment includes covering training-related expenses, with total investment costs ranging between $1,455,750 to $3,099,000, plus ongoing marketing contributions.
• Black Rifle Coffee’s revenue growth is a testament to its market strength. It offers a lucrative opportunity for franchisees, and detailed financial insights are available through the franchising process.

Yes, Black Rifle Coffee has ventured into franchising, equipped with a legitimate franchise disclosure document, enabling them to offer franchises where legally permissible. 

As of November 10, 2023, they paused accepting new franchise applications, signaling a commitment to responsible growth and the successful establishment of early franchise locations. 

This pause reflects their focus on quality over quantity, ensuring that each new franchise is set up for success amidst evident high demand for their unique coffee shop experience.

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What Training Is Required To Open A Black Rifle Coffee?

As an entrepreneur considering investing in this franchise, it’s crucial to understand the comprehensive training programs provided, ensuring a thorough grasp of the business operations. 

The franchise mandates participation in two main training components: Initial Owner Training and Operator/Management Training. Here is the required training for different positions in a new Black Rifle Coffee franchise location: 

Owner Training Program: 

• Day 1 focuses on operational insights and tools for sales, team dynamics, customer experience, merchandising, and reporting, with 2 hours in the classroom and 6 hours of practical training.
• Day 2 franchisees delve into café operations, cleanliness protocols, inventory management, and reporting, receiving similar structured training with 2 classroom hours and 6 on-site hours.
• Day 3 is dedicated to evaluating drive-thru operations, labor management, and cash handling procedures, offering a blend of theoretical (2 hours) and hands-on (6 hours) learning experiences.
• Day 4 encompasses assessing limited-time offers, food quality, waste management, and operational evaluations, with 2 hours of classroom learning and 6 hours of applied training.
• Across four days, franchise owners undergo 8 hours of classroom training and 24 hours of on-the-job training in Texas, Tennessee, Florida, Virginia, or another certified store, ensuring comprehensive preparation.

Operator/Management Training Program

• Phase 1 involves a comprehensive 5-day training for team members, featuring up to 10 hours of classroom instruction and up to 30 hours on-the-job conducted in select states or certified stores.
• During the 5-day Phase 2, supervisors undergo up to 15 hours of classroom learning and 25 hours of practical training, focusing on supervision and trainer certification in the same locations.
• Phase 3 extends over 10 days. During this time, managers receive in-depth training, up to 25 hours in a classroom setting and 55 hours on-site, enhancing their managerial skills and operational knowledge.
• The training program, designed to cultivate proficient team members, supervisors, and managers, totals up to 50 hours of theoretical and 110 hours of practical learning experiences.
• Conducted in Texas, Tennessee, Florida, Virginia, or future certified locations, this structured training ensures participants are well-versed in their respective roles and the company’s operational standards.

Team Members/Supervisors Training Program

• The orientation provides a foundational understanding of the franchise, conducted in-store with 4 hours of classroom training and no on-the-job training component.
• Supervisor Food Safety Training is crucial, delivered online with 9 hours of intensive coursework to ensure supervisors are well-versed in food safety protocols.
• Store set-up training is hands-on, with 8 hours dedicated to preparing the store for operation, involving 15 team members to ensure thorough and practical learning.
• The first day of team member and supervisor training focuses on in-store operational skills, combining 1 hour of classroom learning with 7 hours of practical application.
• Over the next three days, team members and supervisors receive in-depth training, spending 2 to 4 hours in the classroom and 4 hours on-site each day, culminating in a mock service session to apply their skills. 

Financially, anticipate covering expenses for attendees, including travel, accommodations, meals, and wages. The estimated cost per day ranges from $300 to $500 per person, with a travel budget of $3,000 to $3,500 each.

These training programs are meticulously designed and delivered by a qualified team. They aim to equip you with the necessary knowledge and skills to own a business and operate your brand or franchise successfully.

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How Much Does It Cost To Open A Black Rifle Coffee?

To launch a Black Rifle Coffee Company franchise, the total investment ranges from $1,455,750 to $3,099,000, which includes a franchise fee of $60,000 to $110,000 paid to the franchisor. 

Entrepreneurs opting for multiple outlets through a Development Agreement pay $35,000 for the first shop and $17,500 for subsequent ones. This fee contributes toward the franchise cost of each additional shop, with the remaining $17,500 due upon signing each subsequent Franchise Agreement. 

In addition to the initial investments, franchisees must also contribute or spend an amount equal to 4% of the Gross Sales of the location for marketing purposes. Black Rifle Coffee has the ability to allocate that money toward several initiatives like the Marketing Fund, the Regional Fund or for the individual franchisee to spend on local marketing and promotion for their own location. 

There is also a requirement for franchisees to spend money on the Grand Opening Marketing Program. This program is meant to provide immediate visibility of the new location to the local community, and this cost ranges from $15,000 to $20,000. 

This structure supports entrepreneurs in expanding their footprint within the Black Rifle Coffee franchise network, ensuring franchise opportunities and a strategic growth path for investors.

How Much Does A Black Rifle Coffee Make A Year?

Black Rifle Coffee’s financial growth is noteworthy for potential franchisees, with a 40% revenue increase from $163 million in 2020 to $230 million in 2021. 

Projections indicate a further 35.4% growth to $311.4 million in 2022, with an anticipated rise of 38.2% in 2023, reaching $430.4 million. This upward trend in revenue demonstrates the brand’s robust market presence and potential profitability for franchise investors, highlighting a promising opportunity for those considering a franchise with Black Rifle Coffee.

Since Black Rifle Coffee is a privately owned company, it is difficult to find exact figures on how much franchise owners make each year. You can learn more about these figures once you engage with the franchise team and work through their franchising process. 

You can find contact information for current and former franchisees in Item 20 or Exhibit H of the 2022 FDD. 

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