Quick Summary

Crumbl Cookie Franchise Costs & Profits: Crumbl Cookies has rapidly become a standout name in the dessert franchise world since its inception in 2018. Known for its gourmet cookies, rotating weekly menu, and iconic pink boxes, Crumbl has grown to over 918 bakeries across 36 states.

The brand’s success is attributed to its unique business model, engaging social media presence, and a comprehensive support system for franchisees. With its open-concept kitchens and dynamic flavor offerings, Crumbl offers a fresh and lucrative opportunity for potential franchise owners.

Key Takeaways

• Crumbl operates as a franchise with independently owned locations specializing in gourmet cookies.

• Franchisees undergo rigorous training, including online courses and in-person sessions, to ensure operational excellence.

• Initial investments range from $228,000 to $567,900, including the $50,000 franchise fee.

• Crumbl franchises offer strong financial potential, with average annual profits estimated at $350,000 and investment recovery within 9 months to 2 years.

Is Crumbl Cookies a Franchise?

Yes, Crumbl Cookies operates as a franchise, offering entrepreneurs the chance to join one of the fastest-growing dessert brands in the U.S. Each location maintains Crumbl’s high standards, providing customers with the same exceptional quality and service nationwide.

What Sets Crumbl Apart?

• Rotating Menu: A weekly-changing menu keeps customers returning for new flavors.

• Open Kitchens: Guests can watch their cookies being made, enhancing the customer experience.

• Social Media Buzz: Crumbl’s pink boxes and engaging content have created a cult-like following online.

How Many Crumbl Cookies Locations Are There?

As of 2024, Crumbl Cookies has over 918 locations across 36 states, making it one of the fastest-growing franchises in the dessert industry.

Expansion Highlights

• Rapid Growth: The brand expanded significantly within three years of launching.

• Sold-Out Territories: All U.S. territories are currently sold out, with opportunities only available through resale.

What Training Is Required to Open a Crumbl Cookies Franchise?

Crumbl Cookies provides a structured training program to ensure franchisees meet the brand’s high standards.

Training Stages

1. Online Course: A self-guided program lasting 30-40 hours.
2. In-Person Training: Conducted by corporate trainers over 10-12 days at Crumbl’s facility in Orem, Utah, or another designated location.
3. On-Site Training: A 7-10 day session at the franchisee’s store, led by a field trainer.
4. Annual Reviews: Franchisees and managers must attend annual meetings to ensure compliance and ongoing success.

How Much Does It Cost to Open a Crumbl Cookie Franchise?

The initial investment for a Crumbl Cookies franchise ranges from $228,000 to $567,900, depending on location and setup.

Cost Breakdown

• Franchise Fee: $50,000.

• Real Estate and Build-Out: Costs vary based on location and scale.

• Equipment and Supplies: Included in the initial investment range.

• Training and Marketing: Covered under the startup costs.

Ongoing Fees

• Royalty Fee: Percentage of gross sales (specific details vary).

• Marketing Fees: Allocated for national and local campaigns.

How Much Does a Crumbl Cookie Franchise Make a Year?

While Crumbl doesn’t disclose specific financial performance data in its Franchise Disclosure Document, available data provides insights:

Average Financial Performance

• Annual Revenue: $1,687,731 (average across analyzed stores).

• Net Profits: $357,512 (average based on available data).

• Payback Period: Investment recovery within 9 months to 2 years, depending on factors like location and management.

Top Performers

• Highest Revenue: $3,639,139.

• Highest Profit: $618,102.

Why Choose Crumbl Cookies?

Pros

• Innovative Concept: Rotating menu and open-concept kitchens drive customer engagement.

• Strong Brand Recognition: Cult-like following on social media boosts sales.

• High Profit Potential: Average annual profits are competitive in the franchise industry.

Cons

• Limited Opportunities: No new territories available; opportunities only through resale.

• Market Saturation Risk: Concerns about sustainability as growth slows.

• High Initial Investment: Costs may deter some prospective franchisees.

Franchise Empire’s Thoughts

Crumbl Cookies has revolutionized the dessert franchise space, leveraging social media and a unique menu to build a loyal customer base. However, challenges like market saturation and limited new franchise opportunities may impact long-term growth. Despite these risks, Crumbl remains an appealing choice for entrepreneurs seeking a high-potential investment.

Interested in exploring more franchise opportunities? Check out our guide to 5 Low-Cost Franchises That Make $1,000,000 and discover how to maximize your investment potential!