Crumbl Cookies, which burst onto the scene in 2018, has rapidly made a name for itself in the dessert world.

Not only has the chain made a name for itself as a leader in a gourmet cookie company, but it has also secured the spot as one of the fastest-growing franchises in the U.S. In fact, in just three years, it’s grown impressively, boasting over 918 bakeries in 36 states. 

The success of the Crumbl Cookies franchise business hinges on its unique approach to cookie creation. What makes Crumbl Cookies unique compared to similar franchises is that a Crumbl franchise offers a dynamic menu that changes weekly, keeping customers constantly intrigued with new flavors to enjoy. 

The open-concept kitchens invite onlookers to watch their chocolate chip cookies come to life, while the distinctive pink boxes add a touch of fun and are a hit on social media.

For aspiring Crumbl Cookies franchisees, Crumbl Cookies offers a supportive and comprehensive start-up experience. From detailed training and help setting up your bakery to ongoing operational support, they make the journey into business ownership smooth and manageable. 

• Crumbl Cookies operates as a franchise model, offering unique, high-quality cookies with a rotating menu and consistent customer service across locations.
• Franchisees undergo extensive training, starting with an online course and culminating in in-person sessions, to ensure high standards are met.
• The cost to open a Crumbl Cookies franchise ranges from $228,000 to $567,900, covering initial investments in training, equipment, and marketing.
• Crumbl Cookies charges a $50,000 initial franchise fee and provides a supportive partnership with tools and solutions for business success.
• Financially, Crumbl franchises can be lucrative, with potential average annual profits of $350,000, allowing for investment recovery within 9 months to 2 years.

Yes, Crumbl Cookies operates as a franchise, with each location independently owned and operated by franchisees. 

This rapidly growing chain of gourmet cookie shops has made a significant impact with its unique offerings. Known for its delightful weekly rotating menu and signature chocolate chip cookies, Crumbl Cookies maintains a uniform, high-quality standard, and customer service across all its locations. 

This consistency ensures that no matter which Crumbl Cookies shop you visit, you’re greeted with the same great taste and warm service. 

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Crumble Cookies has strict training requirements that franchisees must complete before they are allowed to fully own and operate their own Crumbl Cookies store.

While training will vary based on location and other factors, you can expect a training schedule to look like:

1. This program starts with a self-guided online course, taking roughly 30 to 40 hours to finish.
2. Following this, the franchisor may mandate a second phase of in-person training. This session is typically conducted by the franchisor’s trainers either at a dedicated facility in Orem, Utah, or another designated location, lasting about 10 to 12 days.
3. The final stage of training involves a 7 to 10-day in-person session at the franchisee’s store, led by a field trainer.In addition to the initial training requirements, the primary owner and designated manager of crumbl cookies franchises are expected to meet with the franchisor’s representatives at a specified location each year to ensure quality and operation standards are met

This annual meeting reviews the franchise’s operations, training, status, and financial performance, ensuring ongoing success for franchise owners and compliance with franchisor standards.

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Launching your own store can be expensive, with the average Crumbl Cookies franchise costing around $368,000- $1,405,000.

The initial costs to open a Crumbl location can vary, with franchise owners initial investment based on your location, the scale of your setup, and how many units you plan to open. 

Your initial investment generally covers training, necessary equipment, cookie production supplies, inventory, marketing materials, and various marketing fees.

Franchisees also need to account for ongoing monthly marketing and royalty fees. Crumbl Cookies presents a lucrative opportunity for business owners to operate a standalone franchise with substantial profit potential. 

As a franchisee, you’ll benefit from a supportive partnership with the franchisor, receiving a complete set of operational tools and solutions to help your business model thrive.

Crumbl Cookies has an initial franchise fee of $50,000.

Like many companies, Crumbl Cookies does not offer reports that outline annual franchisee profits.

Based on our calculations, investing in a Crumbl Cookies franchise could see an initial outlay ranging from $228,000 to $600,000, with average annual profits for a franchise owner around $350,000. 

This means the initial investment could be recouped in as little as nine months or up to 2 years, depending on several factors like location, overhead, and ongoing percentages of gross sales that need to be paid to other financial instruments and the parent company itself.

However, this doesn’t factor in the potential resale value of the franchise, which could significantly accelerate the break-even point.

While the Crumbl Cookies franchise doesn’t provide specific financial performance data in its Franchise Disclosure Document, our assumptions are based on available data:

• The highest-earning store reported sales of $3,639,139, while the lowest earned $734,278, with an average revenue of $1,687,731 across stores. 
• Net profits varied, with the highest being $618,102 and the lowest at $33,260, averaging $357,512 for the 115 locations analyzed.

Crumbl Cookies absolutely took the franchising world by storm. They quickly created a cult-like following with millions of social media followers, with influencers and regular people making videos “unboxing” their cookies and doing reviews.

Between that and the pandemic they saw their sales absolutely SOAR. Most of the early franchise owners made a lot of money.

BUT, there are reasons for pause. 

First, the entire United States is sold out. There are no more new territories available to buy a franchise with and the only way to own a Crumbl is to buy one from an existing owner.

Secondly, a lot of folks think Crumbl is just a fad. They are saying that its just the froyo (frozen yogurt) craze all over again, and it’s all downhill from here.

I’m hearing and seeing that some of their stores are slowing down, people aren’t as obsessed as they used to be, and there are rumors that franchise owners are seeing big dips in sales.

Until their next FDD comes out and we can take a look at their numbers it’s just all hearsay.

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