QUICK SUMMARY
Krispy Kreme was founded by Vernon Rudolph in 1937 in Winston-Salem, North Carolina. Renowned for its Original Glazed® doughnut, Krispy Kreme also offers a variety of doughnuts, coffee, and other beverages.
Originally branded as Krispy Kreme Doughnuts, Inc., the company expanded through the southeastern United States in the 1960s and 1970s with a focus on selling through local grocery stores.
The Krispy Kreme franchise eventually transitioned its strategic emphasis to retail locations before going public in 2000.
Krispy Kreme store locations emphasize fresh production with its signature tunnel oven shops, making it a leading brand in the doughnut industry and a lucrative franchise opportunity.
KEY TAKEAWAYS
- Krispy Kreme is a franchise offering four distinct models, each focused on selling its signature doughnuts and beverages.
- Krispy Kreme operates over 1,600 locations globally, including 373 in the U.S., with expansion in 35 countries and innovative approaches in e-commerce and delivery service.
- The franchise requires substantial investment, with costs ranging from $440,000 to $2,750,000 depending on the store model, and franchisees must have a $2 million net worth.
- Krispy Kreme’s training program includes 65 days of on-the-job training and 15 days of classroom instruction aimed at preparing franchisees for operational excellence.
- Franchisees typically earn about $275,000 annually after expenses, with the average payback period for the initial investment being around ten years.
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Is Krispy Kreme A Franchise?
Yes, Krispy Kreme is a franchise offering four distinct franchising models:
- Factory Store – Produces fresh doughnuts on-site and can supply Tunnel Oven Shops and Fresh Shops.
- Tunnel Oven Shop – Operates with a specialized oven and limited manufacturing capabilities, receiving and finishing doughnuts from a Factory Store or Commissary Facility to sell.
- Fresh Shop – Operates with little to no manufacturing capabilities, receiving and finishing doughnuts from a Factory Store or Commissary Facility to sell.
- Box Shop – A retail facility with no manufacturing capabilities that receives doughnuts from a Factory Store or Commissary. It is a prefabricated, free-standing unit resembling a Krispy Kreme box, typically in enclosed retail areas.
In spite of their distinctive operating systems, each Krispy Kreme franchise model sells the company’s signature fresh doughnuts, coffee, and related products.
Krispy Kreme is seeking qualified franchise applicants in select U.S. cities and continues to expand franchise opportunities internationally.
How Many Krispy Kreme Are There?
According to the most recent available data, the company operates over 1,600 Krispy Kreme franchises internationally, including 373 in the United States.
The first international Krispy Kreme store opened in Canada in 2001, followed by Australia and England in 2003. Today, the chain operates in 35 countries around the world.
In addition to its more than 1,600 Krispy Kreme franchises, the company provides nearly 13,000 “fresh points of access,” capitalizing on innovative opportunities in the growing e-commerce and delivery industries.
What Training is Required to Open a Krispy Kreme?
Krispy Kreme offers a comprehensive training program for franchisees, including 65 days of on-the-job training and 15 days of classroom instruction. The Krispy Kreme training program ensures franchisees gain hands-on experience in daily operations and management, aligning with corporate standards.
The company states that those interested in Krispy Kreme franchise opportunities should love delicious doughnuts, have a net worth of $2 million, and aim to provide a fun family experience, upholding the Krispy Kreme brand.
The company also offers a six-month management training program, preparing new recruits for leadership roles within Krispy Kreme and providing housing and mentorship from upper management.
How Much Does It Cost To Open A Krispy Kreme?
Opening a Krispy Kreme franchise requires a significant investment, which varies according to the type of store being franchised.
Initial total investment ranges from $440,000 to $2,750,000, depending on the model:
- Factory Store: $1,287,500 to $2,750,000
- Tunnel Oven Shop: $558,500 to $1,500,000
- Fresh Shop: $440,500 to $1,200,000
- Box Shop (*estimates for this franchise model were not available at the time of this article)
Krispy Kreme franchisees pay a 4.5% royalty fee and a 1.5% ad royalty fee, with a 15-year agreement term. Applicants must have a net worth of over $2 million and $300,000 in liquid assets.
Krispy Kreme requires financial resources for multi-unit development, with total investments ranging from $500,000 to $1.9 million. Company-owned locations have seen a 5.2% improvement, marking the business’ third consecutive year of growth.
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What Is The Krispy Kreme Franchise Fee?
For a Krispy Kreme factory store, the initial franchise agreement fee is $25,000. The initial franchise fee is $12,500 – exactly half the cost – for other Krispy Kreme stores.
How Much Does A Krispy Kreme Make A Year?
Krispy Kreme generates approximately $800 million in annual revenue, with the average franchise owner earning around $275,000 after expenses and royalties. The average Krispy Kreme franchise sees about $819,000 in annual sales.
While specific profit details aren’t disclosed in the franchise disclosure document, estimates suggest that typical profits are around $130,000 per year with a 16% EBITDA margin.
Franchising can be a profitable business venture with the average payback period for a Krispy Kreme franchise investment being approximately 10 years.