Quick Summary

Wingstop, a leader in the fast-food industry, is celebrated for its aviation-themed ambiance and focus on high-quality chicken wings. Known for its unique flavors, proprietary recipes, and strategic emphasis on takeout, Wingstop offers an attractive franchise opportunity. Some locations also serve beer and wine, boosting profit margins for franchisees.

Inspired by the 1930s and 1940s aviation era, Wingstop’s theme enhances its appeal. With strong growth history, including its partnership with DoorDash for delivery and going public in 2015, Wingstop provides a tested and profitable business model for potential franchisees.

Key Takeaways

• Wingstop operates as a franchise, requiring initial fees, royalties, and adherence to quality standards.

• With over 1,892 locations in the U.S. and recent expansion into France, Wingstop is growing globally.

• Franchisees undergo extensive training, including online courses, classroom instruction, and hands-on experience.

• Initial investment ranges from $347,600 to $759,100, with ongoing fees for royalties, marketing, and local advertising.

• Average revenue for a Wingstop franchise in 2021 was $1,592,657, with profitability varying by location and management.

Is Wingstop a Franchise?

Yes, Wingstop operates primarily as a franchise, enabling rapid expansion through a network of franchise owners. Wingstop franchisees must pay an initial fee, ongoing royalties, and adhere to the brand’s supply chain requirements to ensure consistency and quality.

How Many Wingstop Locations Are There?

As of 2024, Wingstop has more than 1,892 locations in the United States and continues to grow internationally. Recent expansions include:

• France: Marking a significant step in Wingstop’s global footprint.

• Ongoing Domestic Growth: Reinforces its position as a key player in the fast-food franchise sector.

The brand’s aviation-themed decor and unique flavor offerings contribute to its growing popularity.

What Training Is Required to Open a Wingstop?

Wingstop franchise owners must complete a rigorous training program to meet the brand’s standards. Training includes:

• 19 Hours of Online Training: Foundational knowledge about Wingstop operations.

• 30+ Hours of Classroom Instruction: Conducted at Wingstop’s Restaurant Support Center in Dallas, Texas.

• 153 Hours of Hands-On Training: Practical experience in a Wingstop restaurant.

Additionally, two Opening Restaurant Trainers assist on-site for up to 14 days during the restaurant’s launch. Ongoing training ensures franchise owners stay updated on operational practices and menu innovations.

How Much Does It Cost to Open a Wingstop?

Opening a Wingstop franchise requires an initial investment ranging from $347,600 to $759,100. Costs vary based on factors such as location, size, and the franchisee’s experience.

Cost Breakdown

• Initial Franchise Fee: $20,000 per store.

• Development Fee: $10,000 per store.

• Royalty Fee: 6% of monthly gross sales.

• Marketing Fee: 4% for corporate campaigns.

• Local Advertising Fee: 1% of monthly gross sales.

Franchisees must also meet these financial qualifications:

• Net Worth: $1,200,000

• Liquid Capital: $600,000

How Much Does a Wingstop Franchise Owner Make a Year?

In 2021, the average revenue for a Wingstop location was $1,592,657, with significant variation:

• Highest Revenue: $4,693,395

• Lowest Revenue: $436,801

Profitability depends on factors like location, size, and operational efficiency. Franchisees who effectively manage their operations tend to achieve higher earnings.

Pros and Cons of Owning a Wingstop Franchise

Pros:

• Strong brand identity with a loyal customer base.

• High average revenue per location.

• Comprehensive training and ongoing support.

Cons:

• High financial requirements for initial investment.

• Requirement to open at least three locations.

• Competitive market within the fast-food industry.

Why Choose Wingstop?

Wingstop’s proven business model, unique branding, and commitment to quality make it an appealing choice for entrepreneurs. Backed by strong corporate support and a growing global presence, Wingstop is well-positioned for continued success.

Interested in exploring more franchise opportunities? Check out our guide to 5 Low-Cost Franchises That Make $1,000,000 and discover how to maximize your investment potential!